Written by David Wainwright and foreword by HRH The Duke of Edinburgh. This book published for the 60th anniversary of Simpson Piccadilly which opened the door on 20 April 1936.

Throughout its sixty years the store has offered men and women clothes and accessories that are in the main-stream of the British tradition of quality, and yet are always in the forefront of modern style.

Wainwright tells us in vivid detail from their records how Alexander Simpson, heir to the Simpson tailoring empire, recruited the leading modern architect of the thirties, Joseph Emberton, to create an up-to-date store.

Colourful photos and drawings illustrate the fashion trends over the six decades.